Water From Thin Air?

Just when you thought it was crazy to produce fresh water from seawater, Aqua Science Corp has developed a way to make it out of THIN AIR! Apparently there is enough water in the air, even dry desert air, to produce substantial water. The machine's workings are a trade secret but the CEO of Aqua Science did give us a clue: "Think of rice used in saltshakers that acts as a magnet to extract water and keeps salt from clumping." That still seems like rocket science to me. Link.