We all know that the cell phone companies make lots of money with text messaging. For a slight fraction of their total bandwidth to send a sms message, they are willing to charge up 15 cents per message. It is sometimes cheaper to just call the person instead of texting them.
So now if you are a Cingular executive, you will be thinking as to how to make people use more of the texting services. And indeed Cingular has found out how to do so: by making their free in-built messenger use text messages to send out the instant messages. That is right - the OZ instant messenger preinstalled on all Cingular cell phones use your pool of text messages to send out the instant messages without telling the user that that is the case. No warning, no disclaimer. For some, this could add up to overages.
Cingular hopes that its user will disregard the cost at first but truly, this is a hidden cost. We will just have to see if things change in the future. So Cingular users - be warned!
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